WIX Filters Continues Popular Box Top Program in 2006

Gastonia, NC, Thursday, 15 December 2005

WIX Filters will continue its popular Box Top program in 2006, allowing professional technicians and other faithful customers to turn in WIX box tops to earn gift certificates to their favorite retailers.

WIX Filters’ Box Top program allows professional technicians and other customers to turn in WIX box tops to earn gift certificates to their favorite retailers.

The WIX Box Top Program enables distributors to increase awareness of the WIX brand, drive sales of WIX products and build loyalty at no cost. A brochure placed at the point-of-sale explains the Box Top Program to customers who choose to participate in the promotion, which runs from January through December.
The WIX Box Top Program is one of 12 sales promotions for 2006. Customers can find the details of each promotion in the WIX Filters 2006 Sales and Promotions Planner.
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.


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