WIX Filters Supports WIX Filters Lap Leader Award with Online Contest for Race Fans
Friday, 17 February 2006
WIX Filters once again will hold its WIX Filters Lap Leader Award Contest, an online contest that gives NASCAR fans weekly opportunities to predict which drivers in each of the top three NASCAR series will win the WIX Filters Lap Leader Award and earn prizes including an all-expense-paid trip to the 2007 NEXTEL Cup Series race weekend in Las Vegas.
The contest made its debut last year as a natural extension of the WIX Filters sponsorship of the weekly driver award and its status as the #1 filter in NASCAR. WIX Filters are trusted by more professional race teams than any other brand of filter to protect vital engine components from impurities that can cause damage and mean the difference between a machine capable of capturing the checkered flag and one destined to finish behind the wall.
“We will continue to develop and grow relationships in motorsports because success in the highly competitive world of auto racing is one of the best ways to showcase our filters’ superior performance,” said Bruce Johnston, brand manager, WIX Filters, which launched the WIX Filters Lap Leader Award contest as a customer promotion but is open to race fans across the country.
Fans can make picks by visiting www.wixlapleader.com each week and compete for prizes including Richard Petty Driving Experience certificates, WIX Filters premium products, and apparel. The grand prize for the WIX Filters Lap Leader Award contest is an all-expense-paid trip to Las Vegas Motor Speedway for the 2007 NEXTEL Cup race.
The WIX Filters Lap Leader Award is presented to the driver in each event in the NASCAR NEXTEL Cup, NASCAR Busch Series and NASCAR Craftsman Truck Series who leads the most laps. At the end of the season, the driver who has won the most WIX Filters Lap Leader Awards receives the overall prize.
The WIX Filters NASCAR involvement extends to associate and product sponsorship. In 2006, WIX again will be an associate sponsor of Joe Gibbs Racing, which fields the No. 20 car driven by 2005 and 2002 champion Tony Stewart and the No. 18 car driven by J.J. Yeley. WIX filters are used by nearly 100 percent of NASCAR teams and WIX works with its distributors to offer savings to professional and amateur race teams participating in local and regional racing series.
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.