WIX® Filters Announces 2008 Die Cast Collectible Promotion

Tuesday, 19 February 2008




Classic 1967 Pontiac GTO is 2008 Addition to WIX Die Cast Collection

Available for customer order through April 30, 2008, the 17th edition to the WIX die cast collection is the classic 1967 Pontiac GTO, captured in 1:24 scale die cast replica, complete with a custom paint scheme and WIX filter under the hood.

“We’re very pleased to offer our customers an addition to the WIX collection that is one of the most beautiful muscle cars ever built, the classic 1967 Pontiac GTO,” said Jeff Blocher, brand manager for WIX Filters. “The WIX collectibles promotion is a customer favorite, selling more than 50,000 collectibles each year.”

The 1967 GTO hardtop replica features a regimental red exterior, black interior and white pin stripes, with five spoke Rally II sport wheels and Firestone wide oval red stripe tires. The detail on the collectible is perfect, including the unique 67 wire mesh grille, bright rocker trim, authentic T-3 headlamps, and rare front seat headrests.

WIX distributors wishing to participate in the promotion can order the collectibles through April 30, 2008. The collectibles will be delivered in September for the customer promotion period which begins in October. Collectors will have the chance to purchase the 1967 Pontiac GTO collectible at a special price from their WIX Filter supplier with the purchase of two WIX filters.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industry. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Spicer® chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.

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