WIX® Filters Extends Primary Partnership of the No. 24 DRR Red Bull Global Rallycross Lites Machine and Driver Alex Keyes

Thursday, 06 April 2017

Partnership includes associate sponsorship of #3 and #44 DRR GRC Lites



WIX® Filters, a global manufacturer of filtration products, today announced that it will serve as the primary partner for nine races of Dreyer & Reinbold Racing’s No. 24 GRC Lites machine and driver Alex Keyes, starting with the series opener scheduled for April 28-29 in Memphis, Tenn.

WIX will be the primary partner for nine races, including Memphis, the doubleheader in Ottawa, Canada, Indianapolis, the doubleheader race weekends in Atlantic City and Seattle, and the championship concluding event in Los Angeles, Ca. WIX Filters will also serve as an associate partner on DRR’s #3 and #44 DRR GRC Lites entries driven by Travis PeCoy and Christian Brooks, respectively.

WIX® Filters, now in its 78th year of production, and Dreyer & Reinbold Racing are entering their fifth year of partnership within Red Bull Global Rallycross, and their third year together with driver Alex Keyes of Folsom, Calif., a five-time GRC Lites race winner, in the cockpit.

“DRR has been a phenomenal partner for WIX the past few years and we are thrilled to continue that relationship,” said Jennifer Gibson, brand manager for WIX. “Alex Keyes’ love for the sport is apparent in his drive and dedication, and his interaction with fans is incredible to be around. We can’t wait for the season to start.”

In 2016, the Dreyer & Reinbold Racing organization captured the Red Bull GRC Lites Championship that included five feature victories, 23 heat race wins and eight fastest qualifying honors.

“We are enormously grateful and appreciative to have WIX® Filters back with Dreyer & Reinbold Racing in 2017,” said Dennis Reinbold, team owner for the Dreyer & Reinbold Racing GRC Lites program. “WIX Filters is a valued partner of our team, and has made numerous valuable contributions to Dreyer & Reinbold Racing, both on and off the race track through our five year partnership. The WIX brand means quality and performance, which is what we’re all about. We hope to put WIX Filters in the winner’s circle again in 2017 and could not be more appreciative of their commitment to us.”

Keyes, the 20-year-old racer who started his career in open-wheel cars, begins his third GRC Lites season in 2017 after recording Lites victories in both 2015 and 2016. Keyes will make his second full-time season showing and is expected to be a leading contender for the Red Bull GRC Lites Championship.

“It’s great to have WIX Filters back onboard with the Dreyer & Reinbold Racing team in 2017,” said Keyes, who collected a Lites main event win last year at Atlantic City in WIX Filters colors.

“WIX Filters has been a leader in its field for decades and I’m honored, humbled and feel a great privilege to carry the WIX colors again this year. I plan to help put WIX Filters back on top of the podium many times and compete for a Championship in 2017.”

About WIX Filters

Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Part of the MANN+HUMMEL family of brands, WIX's product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com, or any of our social channels: Facebook, Twitter, Instagram, Snapchat and YouTube.

About Dreyer & Reinbold Racing

Dreyer & Reinbold Racing was founded in 2000 by Indianapolis car dealer Dennis Reinbold. The legacy of the Dreyer and Reinbold family dates back to the 1920s with Reinbold’s grandfather, the legendary Floyd “Pop” Dreyer, a former factory motorcycle racer. Dreyer served as a crewman and mechanic on the famed Duesenberg driven by Benny Shoaff and Babe Stapp in the 1927 Indy 500. Dreyer went on to build Indy 500 cars in the 1930s, which many started on the front row. In addition, Dreyer constructed championship-winning sprint cars and midgets as well as quarter midgets called Dreyerettes. Dreyer & Reinbold Racing captured its first win in 2000 with driver Robbie Buhl at Walt Disney World Speedway in Orlando, Fla., and has fielded a variety of drivers including Buhl, Buddy Lazier, Sarah Fisher, Buddy Rice, Ryan Briscoe, Al Unser Jr., Townsend Bell and Sage Karam. Dreyer & Reinbold Racing has successfully qualified all 36 drivers for the Indy 500 in its history. DRR, who campaigned in the Red Bull Global Rallycross for the first time in 2015, captured the 2016 Red Bull GRC Lites championship in 2016 with driver Cabot Bigham. The DRR team recorded five main event victories, 23 heat race wins and eight fast qualifying honors.

About Alex Keyes

Alex Keyes is a 20-year-old Red Bull Global Rallycross driver who currently lives in Northern California after spending most of his childhood in Michigan. After training for several years in karting, Alex began racing formula cars in 2013 in the Pacific F1600 Series. In 2014, Alex won the Championship for the Formula Pro Mazda class of the Formula Car Challenge. He dominated the class with 12 of 14 wins and 14 pole positions. In August, Alex competed in his first professional race – the Pro Mazda Championship Presented by Cooper Tires at Sonoma, CA on IndyCar weekend receiving the hard charger award. In 2015, he raced in the Red Bull GRC Series in the Lites Division with Dreyer and Reinbold Racing. He won his third start in GRC Lites at New River Marine Base in July 2015 and then won two additional races – Washington DC and the season finale in Las Vegas. In a partial 2016 season Alex was able to add two more wins to his resume at Atlantic City and Los Angeles.


About Red Bull Global Rallycross

Red Bull Global Rallycross is one of the most popular motorsports series in North America. Started in 2009 by Brian Gale and Chip Pankow, the series has gained a fair amount of commercial success. The events are run with heavily modified production cars called Rallycross SuperCars and Lites and are run at a wide range of venues from speedways to street courses and commonly feature a mix of dirt and asphalt. The 2017 series will contest 12-events beginning on April 29-20 in Memphis, Tenn., and concluding on Oct. 14 in Los Angeles. The Super Car division events is televised on NBC Sports, while the Lites class is televised on NBC Sports Network.

Wray Ward


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