WIX® Filters Paint Scheme Marks Martin Truex Jr.`s No. 78 Toyota at New Hampshire
Monday, 10 July 2017
WIX® Filters, celebrating 50 years in motorsports, will have the primary paint scheme on Martin Truex Jr.''s No. 78 Toyota in this weekend''s Overton''s 301 NASCAR Cup Series race at New Hampshire Motor Speedway in Loudon.
WIX Filters joined Furniture Row Racing this season as a key technical partner. In addition to the primary sponsorship in New Hampshire, WIX Filters has a season-long associate sponsorship role with Furniture Row''s two-car team of Truex in the No. 78 Toyota entry and Erik Jones in the No. 77 Toyota entry.
"It''s been a tremendous season with Martin and the Furniture Row Racing team," said Jennifer Gibson, brand manager for WIX Filters. "The paint scheme looks incredible and we can''t wait to see it on the track in New Hampshire."
The sponsorship marks a rich history between WIX and teams on NASCAR''s most competitive racing circuit, which provides a grueling testing ground for WIX''s high-performance automotive filters. WIX became an industrial member of NASCAR in 1968, and earned the title of the No. 1 Filter in Motorsports due to the product being used by more teams than any other brand.
Truex, who was dominant Saturday night at Kentucky Speedway by claiming his third victory of the season, says he is thrilled about driving the No. 78 WIX Filters Toyota at his family''s adopted home track.
"When you have a gold standard company such as WIX Filters on your team it gives everyone a boost of pride and confidence," said Truex. "I am looking forward to driving the No. 78 WIX Filters Toyota in New Hampshire, a track where the Truex family has enjoyed success over the years. Our Furniture Row Racing team is overdue in New Hampshire and the striking WIX Filters Toyota would look awesome in Victory Lane."
WIX will provide updates on the race and new paint scheme across its social media pages. For more information on WIX, please visit www.wixfilters.com.
About WIX Filters
Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Part of the MANN+HUMMEL family of brands, WIX''s product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com, or any of our social channels: Facebook, Twitter, Instagram, Snapchat and YouTube.
About Furniture Row/Furniture Row Racing
Furniture Row is one of America''s largest, family-owned and operated specialty home furnishings and bedding retailers. Barney Visser, who is the founder and CEO of the Furniture Row Companies, is also the owner of Furniture Row Racing. Furniture Row Racing began its NASCAR journey in 2005 by participating in the XFINITY Series in addition to running two races in the NASCAR Cup Series. The Denver, Colo.-based team shifted its main focus to the NASCAR Cup Series in 2006. While operating as a single-car team, Furniture Row Racing qualified for the Chase playoffs in three of the past four seasons. The team announced in August 2016 that it will add a second car, beginning in 2017. The team''s driver lineup includes Martin Truex Jr. in the No. 78 Toyota Camry and rookie Erik Jones in the No. 77 Toyota Camry. For Furniture Row Racing information visit FurnitureRowRacing.com.