WIX® Filters Awarded 2018 Silver ACPN Content Excellence Award
Thursday, 03 May 2018
Automotive Content Professionals Network Recognizes Digital Interchange Catalog
WIX® Filters, a global manufacturer of filtration products, was honored with the Silver ACPN Content Excellence Award in the Web Catalog category for wixfilters.com. The website provides an easy interface to access cataloging content for all WIX products, including over 200,000 vehicle applications and over 435,000 competitive interchanges.
“The industry is moving away from a script-catalog format and transitioning to more custom content to enhance the customer experience,” said Joshua Dumas, catalog manager for WIX. “WIX does a great job of pulling customers in through the website and providing them with interactive content – when you go to the website, you see our connection to racing and FFA. That content isn’t directly related to looking up parts but helps customers navigate their way and eventually look up and buy products.”
The ACPN Content Excellence Awards recognize the best examples of print and electronic cataloging in the vehicle aftermarket. ACPN Committee members select the best in class winners and paper catalogs are judged on a variety of criteria ranging from compliance with APCN best practices for font, page design and constructions to readability and technical accuracy.
Web catalogs are evaluated on criteria such as design, navigation, use of technology, innovation, interactivity and quality of content. ACES and PIES data files are judged on their source data and adherence to XSD validations.
For more information about WIX Filters, contact your nearest WIX distributor or visit www.wixfilters.com.
About WIX Filters
Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Part of the MANN+HUMMEL family of brands, WIX's product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com, or any of our social channels: Facebook, Twitter, Instagram, Snapchat and YouTube.