Historical Timeline
 
1940s | 1950s | 1960s | 1970s | 1980s | 1990s | 2000s
 
1939
WIX is founded by John Doane "Jack" Wicks and Paul G. Crawshaw on the idea of manufacturing filter replacements that would simplify the filter changing process. Allen Sims becomes first president.
Wix Accessories Corporation makes first sock-covered refill for popular oil filters.
1940
Handles on sock type filters
1942
Wix broadens its coverage to include first cotten-thread-filled oil filter refills for farm.
1943
Sock end tucked inside-no exposed ends
1944
Wix makes can-type filter refills for passenger cars with these improvements: Beautifully lithographed in striking colors; rust-proofed; catalog number lithographed on filter refill; permanent built-in seals.
1945
From its contributions to the war effort, WIX Corporation becomes an established and growing force in the filter industry.
1946
Wix is again first in making complete filter applications, simple to install, dependable and economical.
1948
Wix completely covers the passenger car, truck and tractor market and provides simple, quick, and economical conversion for increasing the capacity of existing filter equipment on most vehicles. WF-100,WF-1/2, WF-500, WF-120, WF-130
1949
Wix oil filters are installed at the factory as standard equipment on such famous brands of farm machinery as: Case, Oliver, and Minneapolis-Moline Tractors; Diamond "T" Trucks; Wisconsin Engines; and Harnishfeger Diesel Power Units.
1950
WIXITE; It cuts through old concepts of filtering efficiency…getting more sin and corruption out of the oil and getting more service out of the filter.
1951
WIXITE; envelops the oil in a labyrinth of millions of tiny, sludge-hungry passages, trapping all contaminants without removing valuable additives…then, freely passes refreshed oil back for continued good, safe lubrication.
Director for testing oil "Check your filter when you check your oil!"
1953
"750" housing with "T" handle. Only "750" housing in use requiring no tools.
1954
The revolutionary spin-on filter, patented by WIX, gains wide acceptance. Today, most automobiles come from the factory with this type of oil filter.
Wix designed self-contained end seals which eliminate trouble from lost, damaged or wrong size washers. Wix originated the rust-proof lithographed can.
1955
Wix is O.E. with these engine and vehicle manufacturers: Buda, Case, Continental, Diamond-T, Harnischfeger, Le Roi, Lycoming, Mid-Western, Minneapolis-Moline, New Holland, Oliver, Studebaker-Packard, Willys, Wisconsin
1956
WIX knit filter media
The great new Wix "SPIN-ON" filter is original equipment on Ford, Mercury, Lincoln Continental, Thunderbird and Turnpike Cruiser.
1957
Developed/manufactured true full-flow depth type media
WIX-KNIT premium Wix Filtrant in the gold can be prescribed for full-flow systems
1958
Railroad sock cartridge filters
1959
Ford lube conversion kits
In September an associate plant opened in Auckland, New Zealand
1960
Grit paint for easy spin-on removal
Molded gasket integral with lid on spin-on filters
Corrugated boxes for light duty air filters
Wix now services warehouses in Dallas, Des Moines, Oakland, Los Angeles, Sacramento, St. Louis, and New York
1961
Wix slogan,"The Gold Standard in Filtration for your Car"
2,055 billboards will carry the Wix story in every section of the country from coast to coast during the travel seasons.
Wix Sales for 1961 were 14.6% above the preceding year
1962
Hex nut for easy spin-on removal
Two piece Mack lube-filter (CW240MP/CW240MS)
Wix billboards make the statement "Wix wants your dirty oil"
Sales increase of 15.6% over 1961
1963
The New WIX Dualon Air Filter, two stage principle is an amazing breakthrough in the art of filtration
Multi Mileage WIX Depth Type Oil Filters, the only filter that effectively filters the new "Long Distance" oils over the recommended extended oil change periods. The New WIX MULTI-CEL filter - the ulitmate in Oil Filtration
Wix outdoor advertising increased to 3,300 locations in major trading areas coast to coast
1964
First dual valve/dual media filter
51953 conversion for Cummins bag filter
Wide spread use of impact extruded aluminum cans
Air filter two color top and bottom to distinguish top
American final filter
Oil burner filters
Construction has started on an addition of 108,000 sq.ft. to the Allen Plant bringing the total to 278,000 sq. ft.
Wix Filters advertising in 25 trade publications.
1965
Air filter arched shape pleat
In December WIX is fortunate to receive approval of National Automotive Parts Association to become their supplier of filter products under their name brand of N.A.P.A.
Wix Sales increase 15.9% over previous year
1966
51900 conversion for Cummins bag filter
Under the AutoLite brand name Wix is now producing a full line of filter products for Ford's distribution to their dealer market.
Wix designed, tooled, and produced two major new product lines, involving more than 650 new filters
Wix Sales increase 28.2% over 1965
1967
After much preliminary research and development, Wix has decided to produce a line of racing oil filters
In August a new multiple-operation horizontal transfer press was installed at the Allen Plant. This press, necessary conveyors and automatic feeding equipment, produces filter cans at the rate of forty per minute. The new equipment is capable of doubling previous capacity
1968
Chevrolet lube conversion kits
Wix manufacturers for 43 OE customers. Wix becomes an industrial member of the National Association of Stock Car Racing (NASCAR) during 1968 to further develop the awareness of WIX with the motoring public
We believe our "customer-oriented managers who must manage" concept is one of the great strengths of the company
Wix Sales increase 19.2% over 1967, though we utilize sophisticated controls and third generation computers, we do not stifle or discourage the creativity or inventiveness of our managers up and down the organizational line. We believe our "customer-oriented managers who must manage" concept is one of the great strengths of the company
1969
Spiral locked seamed tube for railroad filters
During the NASCAR season, WIX cars won 13 out of 14 Super Speedway races of 400 miles or more. Lee Roy Yarbrough, Cale Yarborough, David Pearson, Richard Petty, Bobby Issac, Buddy Baker, and Donne Allison are but a few of the champion drivers who relied on Wix Filters to protect their engines on the grueling Super Speedway
1970
The Dixon Plant was purchased in south Gastonia.
Wix introduces 310 new filters as well as a new line of dual valve/dual media, maximum protection oil filters
Wix Allen Plant is now at 540,000 sq. ft.
1972
Early in 1972, The National Association of Security Dealers agreed to list transactions of Wix shares in the daily over-the-counter quotations (NASDAQ)
1974
Detroit Diesel lube conversion kits
1977
For the first time, WIX filters are manufactured outside of Gastonia in a new facility located in Dillon, S.C.
1979
WIX Corporation merges into Dana. The strength, resources and stability of Dana combined with the loyalty and dedication of WIX People enables the WIX Division to grow and prosper beyond the highest expectations.
1982
Dana launched its Wix de Venezuela filter operation, today considered a leader in the Venezuelan and South American filter market.
1983
WIX acquires Air Refiner of Oklahoma City
Japanese style design spin-on filters (First US manufacturer)
Styrofoam pads used in air filter packaging
1987
Silicone sealing gaskets
1988
Tianjin, China - A joint venture is formed, creating Tianjin-WIX
1989
Tapered ends on air filters for better sealing characteristics
1991
WIX embarks on the Total Quality journey. The initiative involves and challenges every person in the WIX Division to improve.
K. E. Humbert, Jr. retires from WIX in April after 41 years of service and moves to Tianjin as general manager of the company
WIX receives the "Spirit of NAPA" Award
1992
The first conical filter is created in partnership with Ford Motor Company who rewards WIX with the "General Manager's Award" for the Division's work on the breakthrough design.
Division Operating Committee adopts "The Vision of the NEW WIX Corporation"
WIX is recognized by the Gaston Literacy Council for literacy program and GED program
CARQUEST names WIX Filters "Supplier of the Year"
WIX receives "Gold Star" performance award from Dana
1993
An advanced distribution system is implemented, elevating WIX delivery capabilities to the world class level.
Quality Journey begins with the new Dana Six Sigma Challenge
Division Operating Committee approves "State of the Practice" distribution system with IBM
Received Silver Award in Dana Six Sigma Quality Challenge
WIX named Supplier of the Year by Parts. Inc.
New concept filter, the conical filter
1994
WIX receives Silver Award for Dana Quality Leadership Application
1995
WIX receives Silver Award in Dana Quality Leadership Application
1996
Division Operating Committee adopts new Vision, Mission, and Quality policy statements
WIX Filters becomes the Officially Licensed Filter of NASCAR.
WIX develops, for import cars, a new panel air filter design, new type of air intake seal
WIX begins production on cabin air filters at Dillon Plant
WIX and Helsa-Werke of Germany form joint venture. Helsa pioneered the development of cabin air filters in Europe in the 1980s
WIX expands its manufacturing and fuel filter production capabilities with the acquisition of Flexon, Inc., of Ferndale, Michigan
WIX receives Silver Award for Dana Quality Leadership Application
Hayes-Dana of Canada aligns with WIX, becomes WIX-Canada
Cabin air filter patented media removes particles
Import new panel design
1997
The Enterprise Resource Planning program is announced. WIX people and Price Waterhouse Coopers establish offices in Ozark Facility
WIX formation of a joint venture company with Filtron in Gostyn, Poland
WIX achieves ISO 9001 and QS9000 certification for seven North American manufacturing facilities.
WIX receives Silver Award for Dana Quality Leadership Application.
1998
Redefine operating philosophy, Vision and Mission. People including retirees, embrace "WIX - That's Our Future"
WIX receives Gold Award for the Dana Quality Leadership Application and sets sights on DQLA650
Delphi's Southhampton, UK facility acquired to establish a European foothold for WIX.
1999
WIX Racing Program establishes broad advertising and promotions programs sponsoring Joe Gibbs Racing, NASCAR and NHRA race teams.
WIX gets Auto Value Associates' 1998 Supplier Award for outstanding marketing
WIX-OKC wins State of Oklahoma Quality Achievement Award
WIX earns US patent for racing air filter
WIX gets Kmart business Dillon Plant produces more than a million filters for first rollout.
Service with soul and total commitment to order fill becomes second nature to every person
Racing air filters low restriction high performance
WIX is named Volunteer of the Year in the Business and Industry Category for Gaston County
WIX gets second gold Award with DQLP 687 points in Dana Quality Leadership Process
2000
WIX begins Interactive Journey by developing next generation eCommerce Web Site "WIX Connect"
Oct 23, 2000 WIX launches Phase 1 of the Internet Site
Renewed Officially Licensed status with NASCAR
Renewed Associate Sponsorship with Joe Gibbs Racing #18
Renewed Joe Gibbs as WIX Brand Official Spokesperson
August 6th - 12th WIX Brand Becomes the official Sponsorship of the Sturgis Motorcycle Rally
May 25th & 26th WIX Brand Sponsors the World of Outlaws Inaugural race "WIX Filters Southern Showdown" at the NEW Lowes Motor Speedway Dirt Track
ALL/PRO Bumper to Bumper Parts Depot - Vendor of the Year
Auto-Wares, Supplier of the Year
Spirit of NAPA Award
Kmart CarCare Supplier of the Year
CARQUEST Order Fill Award
2001
O'Reilly Group "Vendor of the Year for Training and Technical Support"
Wix Earns ISO 14001 Registration for Allen and Oklahoma City Plants
Parts Depot Company "Vendor of the Year"
WIX Filters Earns Counterman Magazine's Readers' Choice Award
Aftermarket Auto Parts Alliance "Top Award for Outstanding Shipping Performance"
2002
ALL/PRO Bumper to Bumper Auto Value - "Outstanding Shipping Performance"
ALL/PRO Bumper to Bumper Auto Value - "Outstanding Manpower Performance"
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