“Our Web-based catalog averages more than 7 million hits a month, and we want to make sure that our customers find it to be a comprehensive and easy-to-use product resource,” said Bruce Johnston, brand manager for WIX Filters, part of the Affinia Group, Inc. “We are pleased to receive recognition on this front from the NCMA and look forward to offering our customers continued state-of-the-art technical tools.”

The WIX Filters Web catalog–at www.wixfilters.com – was reviewed by a panel of judges on a variety of scoring categories that evaluated security, ease of use, home page, cosmetic appeal and other facets. Dan Moser, catalog manager for WIX Filters, accepted the award at the annual NCMA National Conference in Myrtle Beach, S.C.

“We are proud to offer a tool that is valuable to all our customers, whether they’re seeking WIX Filters information for passenger cars and light trucks, heavy duty trucks and buses, off-highway vehicles or even a lawn mower,” said Dan Moser, catalog manager for WIX Filters, which also offers its customers print and CD-Rom product catalogs. “Our online catalog is unparalleled in its offerings, providing everything from applications to product attribute data and interchanges to images. What’s more, it is housed on our WIX Filters Web site, offering our customers a one-stop shop for product information, special promotions, merchandise and company news.”

NCMA is an association of aftermarket manufacturers and distributors that produces printed, electronic and Web-based cataloging, PIES and AAIA data for the automotive aftermarket. NCMA has approximately 150 members from around the country.

Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.