Affinia Group Inc., a global leader in the on- and off-highway replacement parts and service industry, has hired Bruce M. Reau as Vice President of Category Management for its Under Vehicle Group in McHenry, Illinois. Reau will report to Jeff Stauffer, Senior Vice President of Global Group Marketing.

“Bruce brings with him more than 25 years of aftermarket industry experience in general management, sourcing, marketing and sales,” said Jerry McCabe, Senior Vice President of Business Architecture with Affinia. “He is a hands-on manager with great people skills, and we know he will provide tremendous leadership for our Under Vehicle Group in a number of areas. Of course the primary focus for Bruce, and his counterpart at our Under Hood Group, Dave McColley, will be category management. As our operations people are restructuring our global manufacturing base in 2007, Bruce and his realigned marketing team will be aggressively implementing category management with our Under Vehicle Group channel partners. His broad experience in category management, product development, and global sourcing fits perfectly with our plans to grow the brake and chassis categories for our channel partners. Putting Bruce together with our new Senior Vice President of Global Group Marketing, Jeff Stauffer, we hope to take category management to a new level in the aftermarket.”

Prior to joining Affinia, Reau served as President of Pioneer Inc., a supplier of engine and driveline products to retail, traditional and specialty channels. At Pioneer he also held positions as vice president of marketing, marketing manager, and western sales manager. Before joining Pioneer, Reau was with Valley Industries, where he served as regional sales manager, national accounts manager and finally national sales manager.

Reau earned a B.A. degree in Marketing and Management from Northwood University. He is a member of the Automotive Sales Council.

Affinia Group Inc. is a global leader in the on- and off-highway replacement parts and service industry. In North America the Affinia family of brands includes WIX® Filters, Raybestos® brand brakes and Aimco® brake products, and McQuay-Norris® and Spicer® Chassis parts. South American and European brands include Nakata®, Urba® and Quinton Hazell®. Affinia has operations in 19 countries and more than 11,000 people dedicated to keeping the world’s wheels turning. For more information, visit www.affiniagroup.com.