WIX® Filters Announces 2024 Counterperson of the Year

WIX® Filters, a global manufacturer of filtration products, and AMN/Counterman magazine named Moe Ali of Arch Auto Parts the 2024 Counter Professional of the Year. Ali is the Vice President of Sales at Arch.

The Counter Professional of the Year award, sponsored by WIX Filters and presented at AAPEX in Las Vegas, annually recognizes an automotive aftermarket parts professional whose dedication, work ethic and expertise elevate their business and the profession as a whole.

“Moe’s commitment to customer service is what sets him apart,” says Tina Davis, Senior Marketing Manager – WIX Global and US. “No one is more dedicated to getting the right parts for his customers. It’s why they continue to come back to him decades later. We are honored to recognize Moe as the 2024 Counter Professional of the Year.”

Born in Guyana, Ali came to the United States at the age of eight. He was still in high school when he took a job as a part-time employee at Arch Auto Parts in Hollis, New York. Over the years, he took on a variety of roles, all of which helped develop the skills and knowledge needed to thrive as an aftermarket parts professional.

“Moe has developed excellent parts and sales skills,” said Chris Bodh, Group President of General Repair Businesses at Arch’s parent company, NexaMotion Group. “He’s loved and respected by his staff and customers and has an amazing attitude, even when he is juggling a lot of priorities.”

Ali has made a career based on exceptional customer service. Developing relationships is what keeps generations of customers coming back to him. His philosophy is simple: “Get ‘em the right part, the first time.”  

“Moe just worked hard and earned a lot of respect from a lot of his colleagues and customers,” said Kish Samaroo, VP of Operations at Arch Auto Parts. “He is the go-to guy. Every customer wants him because he has this personality that is really cool and calm.”

Despite ascending to an executive role, Ali doesn’t shy away from the sales floor. He says he’d rather be “where the action is.”

“It is truly an honor to award Moe as the 2024 Wix Filters Counter Professional of the Year,” said Jeff White, Managing Editor of Counterman. “He is deeply dedicated to his work, but it’s a labor of love. Moe goes beyond just selling a part—he cultivates relationships with his customers. People like Moe make the aftermarket great.”

As dedicated as he is to the business, Ali still makes time for his family: his wife of 28 years, Ramona, and their two daughters, both in their 20s.

As part of the Counter Professional of the Year award, Ali and his wife received an all-expenses-paid trip to Las Vegas for AAPEX 2024. AMN/Counterman presented the award to Ali at the AWDA Monday recognition luncheon.