May 13, 2026
WIX Filters Recognized With PWI Marketing Support Award at Red, White and Revved Up Conference
WIX Filters team accepts the PWI Marketing Support Award at the Red, White and Revved Up conference.
GASTONIA, N.C. – WIX Filters announced that the company was honored with the 2025 Parts Warehouse, Inc (PWI) Marketing Support Award at PWI’s annual Red, White and Revved Up conference. The conference took place in April in Rogers, Ark., celebrating store wins, providing technical training to attendees and promoting the various vendors that help contribute to PWI’s success.
Honored over 40 other contenders, WIX Filters was recognized for its overall engagement and investment in promoting PWI. WIX Filters opened a direct line for sharing assets to support both organizations’ success in 2025 by developing impactful marketing campaigns that boosted sales and customer awareness, as well as actively participating in PWI’s annual marketing meetings.
“PWI is defined by their commitment to providing unparalleled service alongside high-quality auto parts,” said Carmina Lopez, Brand Manager at WIX Filters. “WIX Filters has been a prominent partner with PWI for over 35 years, and this award recognizes our commitment to developing and enhancing customer relationships while aligning our sales and marketing efforts with PWI.”
Equipping PWI with both heavy and light duty products, WIX Filters supplies their customers with oil, cabin and air filters. These filters support both light duty passenger vehicles and heavy duty agricultural and construction machinery.
About PWI
PWI (Parts Warehouse, Inc.), based in Little Rock, Ark., merged with Tri-States Automotive Warehouse in 2020, expanding its reach and product availability. This merger created a larger network serving nine states initially—Alabama, Arkansas, Florida, Georgia, Louisiana, Missouri, Mississippi, Oklahoma and Texas—and later expanded to 12 states with additional acquisitions. PWI operates under the Bumper to Bumper brand, providing parts for hundreds of certified service centers and retail customers. Bumper to Bumper offers a wide range of automotive aftermarket products, including parts for cars, light trucks, heavy-duty, recreational, commercial, farm and agricultural vehicles. For more information, visit https://www.bumpertobumper.com.
About WIX Filters
Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment, and manufacturing applications.
For more information, visit www.wixfilters.com.