GASTONIA, N.C. – (May 5, 2025) – WIX® Filters has announced its support for the NASCAR Racing Experience as the Official Filter Sponsor for the 2025 season. This interactive fan experience includes ride-alongs and driving sessions at NASCAR racetracks across the U.S., and WIX Filters will provide oil and air filters for all race cars.

This sponsorship allows WIX Filters to engage with thousands of racing fans across the U.S. this year, demonstrating the top-notch performance of its oil and air filters in action.

“NASCAR Racing Experience trusts the dependability of WIX Filters to keep their high-performance cars on track,” said Carmina Lopez, Brand Manager for WIX Filters. “Fans will get to see firsthand how WIX Filters’ long history in racing helps us build a better filter for their streetcar.”

WIX Filters will support a total of 236 dates at 17 separate racetracks this year, including Charlotte Motor Speedway, Daytona International Speedway and the Las Vegas Motor Speedway. Each track will showcase a fully wrapped WIX Filters race car, and WIX Filters decals will be featured on all other race cars.

“WIX Filter’s reputation in racing at the top levels is the reason we choose it for the NASCAR Racing Experience,” said Chris Daniel, Director of Operations for the NASCAR Racing Experience. “We know WIX Filters will protect our motors and keep our cars on track so there is no interruption to the fan track experience.”

The NASCAR Racing Experience gives individuals the opportunity to take the wheel of a real NASCAR race car for up to 48 minutes with a trained race car instructor and spotter. Participants can ride along with a pro driver or drive solo following a brief training session.